Unlocking Men's Interests on Pinterest: Trends for Small Marketers

Pinterest is witnessing a significant shift in its male user base, with men—especially Gen Z—embracing the platform in growing numbers. This shift reveals men engaging more with hobby and recreational activities, grooming, outdoor pursuits, and communal gaming. For small marketers, this evolving landscape presents a unique opportunity to create targeted content that resonates with men's authentic interests and values, moving beyond outdated stereotypes. By understanding these emerging trends, marketers can refine their Pinterest strategies to better engage their male audience with content that feels positive, trustworthy, and empowering.

Male users on Pinterest increased from approximately 75 million in 2020 to 105 million in 2025, marking a steady growth that outpaces many other demographics.

Driver 1: Rising Interest in Hobbies and Recreational Activities

Men on Pinterest are increasingly exploring hobbies that offer hands-on, tactile experiences and personal fulfillment. From DIY crafts to Pilates and sensory kitchen projects, male users are embracing activities that promote wellbeing and creativity. This trend aligns with a broader cultural movement away from passive screen time toward meaningful, offline engagement. Small marketers can tap into this by crafting content that highlights hobby ideas, tutorials, and lifestyle inspiration tailored to men’s growing desire for authentic, skill-building pastimes.

Driver 2: Growing Focus on Grooming and Self-Care

Pinterest’s male users are redefining masculinity by prioritizing grooming and self-care rituals. This includes interests in skincare routines, hairstyle inspiration, and wellness practices that reject traditional toxic masculinity narratives. The platform provides a positive and safe space where men feel empowered to express their authentic selves online, with many seeking guidance on personal style and wellbeing. For marketers, this means producing content that normalizes and celebrates men’s grooming and self-care in an approachable, inclusive way.

Driver 3: Outdoor Pursuits, Communal Gaming, and What Marketers Should Do

Outdoor activities and communal gaming are growing interests among men on Pinterest, reflecting desires for connection, adventure, and social engagement. Whether it’s hiking, camping gear, or game night ideas, these areas provide fertile ground for marketers to create relevant, engaging content. To capitalize on these trends, small marketers should focus on authentic storytelling and community-building content that aligns with men’s evolving lifestyles. Leveraging AI-powered marketing platforms like Dathent can streamline this process by automating content creation, scheduling, and cross-posting across multiple social channels, enabling consistent, strategic outreach with minimal time investment.