Social media marketing on autopilot.
Dathent reads your brand, researches your market and turns it into on-brand posts for the week ahead. Create and schedule everything yourself — or let the whole loop run on its own: research, strategy, content, publishing. Every week.
- aReads your brand from a link in minutes
- bReal market research, not templates
- cYou approve — or it ships itself
That doesn't look like a website — try yourbusiness.com, or just start the trial below.
From €19/mo · 7-day free trial · card required · cancel anytime
What is Dathent
Dathent is a social media marketing platform for small and medium businesses. It combines market research, content strategy, AI content creation and scheduled publishing in one subscription — from €19 to €249 per month, with a 7-day free trial.
You connect Instagram, Facebook, Threads, LinkedIn, X, Telegram or TikTok. Dathent studies your market, plans your week, generates on-brand posts — or formats your own photos and videos — and publishes them on your approval or fully on autopilot.
Manage Dathent from Claude or ChatGPT
Dathent is in the ChatGPT app directory — find it under Apps and connect in one click. In Claude, add it as a custom connector from Settings → API & Connectors. Either way you work with your content right from the chat: check the weekly plan, generate on-brand drafts, review scheduled posts and performance.
Dathent and Notion connect side by side in your assistant — ask Claude to take your Dathent content plan and save it to Notion. Open MCP standard: connect once, use in any AI assistant that supports connectors.
Three steps. About five minutes of yours.
Connect your brand
Paste your website or a social link — Dathent pulls your logo, colours, business and audience automatically. No link? Answer a few questions instead.
Get your strategy
Real research for your niche and region — market, audience, competitors — turned into a brand strategy and a week-ahead content plan.
Post your way
Create and schedule posts yourself, approve each one before it goes out — or switch on autopilot and let the week ship itself.
Your brand in. A growing audience out.
Watch it run: Dathent learns your brand, studies your market, plans, generates on-brand posts — and keeps them shipping. You do as much or as little as you like.
scanned & citedDownload PDF
Set it up once. It keeps working — and gets you seen.
What lands in your workspace.
Four screens from a working brand — Embervale, a wood-fired pizzeria in Naples.
Six jobs, one subscription.
Sized, sourced and yours to keep — research that actually knows your niche.
- Market sizing with TAM / SAM / SOM and growth
- Audience segments and a competitor scan for your region
- Delivered as a report you can download as PDF
Strategy first — then every week arrives already planned.
- Brand strategy derived from your research, not a template
- A week-ahead plan where every post has a slot and a channel
- Rebuilds when your brand or market shifts
Every post looks like you — voice, colours, logo.
- Copy in your tone, visuals in your brand palette
- Carousels and native TikTok slides included
- Approve, edit or regenerate anything before it ships
One workspace, seven channels, three levels of control.
- Best-slot scheduling tuned per channel
- Drafts for channels you haven’t connected yet
- Manual, approval mode or full autopilot — per post or forever
Your camera roll is content too.
- Upload photos — and videos on paid plans
- Post as-is, or let Dathent brand and caption it
- 2–200 GB of media storage depending on tier
The loop closes itself — results shape the next week.
- Engagement tracked per post and per channel
- Weekly insights feed the next plan automatically
- A notification when your week is scheduled — the receipt
What does this usually cost?
| The job | Agency€1,000–3,000 / mo | Freelancer€400–800 / mo | Doing it yourself15–20 h / mo | Dathentfrom €19 / mo |
|---|---|---|---|---|
| Market research | Included | Rarely | Your hours | Included |
| Content strategy | Included | Basic | Your hours | Included |
| Content creation | Included | Included | Your hours | Included |
| Publishing & scheduling | Included | Included | Your hours | Included |
| Optimisation loop | Sometimes | — | — | Weekly, built in |
Typical EU market rates; your mileage may vary.
Four plans. Every one starts free.
7-day free trial on every plan · card required · cancel anytime.
Post yourself — AI helps.
- 1 brand, 3 connected channels
- Unlimited scheduled posts — your own content, anytime
- 25 AI-made posts with visuals every month
- TikTok slides included
- Market research preview
- 2 GB of media storage included
Your SMM department on autopilot.
- Autopilot: research → strategy → content → publishing, every week, on its own
- 1 brand, 6 connected channels
- 80 AI posts with visuals + 10 carousels a month
- TikTok slides included
- Smart insights — last week's results shape next week's plan
- 10 GB of media storage included
More content. More brands.
- Everything in Growth, across 3 brands / 12 channels
- 120 AI posts + 20 carousels a month
- TikTok slides included
- Deep market research 3× a month
- 50 GB of media storage included
An agency in one subscription.
- Run 10 brands like an in-house team — autopilot per brand
- 400 AI posts + 40 carousels a month, across 30 channels
- TikTok slides included
- Deep research 6× a month, per your whole portfolio
- 200 GB of media storage included
Bigger team or agency at scale? Talk to us
What is Dathent?
Dathent is a social media marketing platform for small businesses. It researches your market, builds a content strategy, creates on-brand posts and publishes them to your connected channels — with you approving each post, or fully on autopilot. Plans run €19–€249 per month.
How is it different from a scheduling tool like Buffer or Later?
Schedulers wait for you to bring content. Dathent starts earlier: it researches your market, plans your week and generates the posts — then schedules and publishes them. You can still use it as a plain scheduler for your own content.
Do I need marketing skills?
No. Onboarding reads your brand from a link or a few questions, and the research, strategy and weekly plan come ready. You can edit anything, but nothing depends on you knowing marketing.
Which platforms can it post to?
Instagram, Facebook, Threads, LinkedIn, X (Twitter), Telegram and TikTok. You choose which channels each post goes to.
Can I review posts before they publish?
Yes. Every plan supports drafts and approval — nothing goes out until you say so. Full autopilot is optional, available from the Growth plan, and you can switch modes anytime.
What happens after the free trial?
The trial runs 7 days on any plan and needs a card to start. When it ends, your chosen plan begins — unless you cancel first, which takes a minute in settings.
Can I use my own photos and videos?
Yes. Upload images and video to your media library and post them as-is, or let Dathent add captions and scheduling. Storage is included on every plan, from 2 GB to 200 GB by tier.
Does it work in my language and country?
Research is region-aware and content can be generated in the language you choose. The site itself ships in 10 languages, including English, Ukrainian, German, Spanish and Polish.
Can I use Dathent from Claude or ChatGPT?
Yes. In ChatGPT, Dathent is an approved app — search for it in the app directory and press Connect. In Claude, add Dathent as a custom connector from Settings → API & Connectors. Your assistant can then read your brand profile and weekly plan, generate draft posts, and check scheduled posts and performance. Combined with other connectors like Notion, it can move content between your tools — for example, save your Dathent content plan into a Notion page.
See what Dathent plans for your brand.
The trial starts with your real strategy — research and a week-one plan for your business, not a demo dataset.
From €19/mo · card required · cancel anytime
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