Leveraging Rewarded Video Ads on Discord for Small Businesses
Discord's introduction of rewarded video ads and an Ads Manager for mobile advertisers presents an opportunity for small businesses and marketers to reach their target audience in a popular gaming community. This development highlights the growing importance of gaming as a marketing channel. To capitalize on this trend, small businesses should consider exploring Discord's advertising options and creating engaging, rewarding ad experiences for their target audience. By doing so, they can increase brand awareness and drive customer engagement.
The launch of Discord Ads Manager and Video Quests, a mobile-first rewarded video ad format, gives businesses of all sizes new ways to reach the platform's base of over 90 million daily active users as of Q2 2026. Ads Manager is a self-serve advertising platform that consolidates forecasting, objective-based bid building, and performance reporting into a single tool, making it easier for small businesses to manage their ad campaigns.
The Steps to Leverage Rewarded Video Ads on Discord
- Create a Discord Ads Manager account and set up your ad campaign
- Choose your target audience and ad format, including Video Quests
- Set your budget and bidding strategy
- Create engaging ad content that rewards users for watching
- Monitor and optimize your ad campaign's performance
Before You Ship: Checklist
- Define your target audience and ad objectives
- Choose the right ad format and budget
- Create engaging ad content
- Set up and monitor your ad campaign's performance
| Ad Format | Average eCPM |
|---|---|
| Rewarded Video Ads | 10.50 |
| Display Ads | 2.50 |
What is the average eCPM for rewarded video ads on Discord?
How do I set up a Discord Ads Manager account?
What is the minimum budget required to run a rewarded video ad campaign on Discord?
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