Social media marketing without the daily workload
Keep your business visible, even on busy weeks. Get a content plan and posts in your brand’s voice from your website, ideas or media. Review and schedule yourself, or use autopilot on Growth and above.
Work in Dathent — or create, schedule and check results inside ChatGPT.
That doesn't look like a website — try yourbusiness.com, or just start the trial below.
AI plans: 7-day trial · card required · from €19/mo after · cancel anytime
Illustrative business example: Embervale.
Use your own photos and text. Schedule to your connected channels. Own-video upload is available on paid plans.
Copy and visuals in your colours — posts, carousels, TikTok slides.
Connect Dathent to ChatGPT or Claude and work from the conversation. Setup guide
A topic, your own photo or a reference is enough to begin. Add a website or business details when you want more context. A brand kit is optional.
Draft a post right away. Add business context for research, a content strategy and a plan for the week ahead.
Edit, publish or schedule the content yourself. On Growth and above, enable autopilot when you want the weekly cycle to run for you.
Dathent is a social media marketing platform for small and medium businesses. It combines market research, content strategy, AI content creation and scheduled publishing in one subscription — from €19 to €249 per month, with a card-required 7-day trial on AI plans. Scheduler is a separate plan without a trial.
An illustrative pizzeria example: see how context becomes research, a plan and content.
Real market research for your niche and region — not a template. It decides everything that follows.
Five posts, each with a channel, a time slot and a reason. Move anything, delete anything, add your own.
Create new visuals guided by your references and brand details, or use your own photo and text. Review the content before publishing or scheduling.
“48 hours of slow-fermented dough. 90 seconds in the fire. That's the whole recipe — the rest is Naples.”
On Growth and above the loop runs weekly by itself, and last week's engagement shapes the next plan.
Watch it run: Dathent learns your brand, studies your market, plans, generates on-brand posts — and keeps them shipping. You do as much or as little as you like.
Set it up once. It keeps working — and gets you seen.
Bring the photos and clips you already have — a haircut, a treatment, a finished job. Add text and schedule to supported connected channels. Own-video upload is available on paid plans; storage depends on your plan.
The research, tone and plan follow your business. These illustrative examples show a few ways to make it your own.
Dathent writes the draft in your voice and your colours. You add the thing only you know — the recipe, the case, the price — edit a line, approve. What it takes off your plate is the blank page and the calendar, not your judgement.
Your own video: upload and schedule supported clips on paid plans. Generated-video availability is separate.
Social media is one channel of your marketing. Dathent covers that one properly: research, plan, posts, publishing.
Businesses where being seen every week brings enquiries. If you sell six-figure B2B contracts on a nine-month cycle, social is a supporting channel — useful, but it won't be the one that closes the deal.
| The job | AgencyScope agreed with you | FreelancerScope agreed with you | YourselfYour time and tools | Dathentfrom €19/mo |
|---|---|---|---|---|
| Market research | By agreement | By agreement | You manage it | Preview or deep research, by plan |
| Content strategy | By agreement | By agreement | You manage it | AI content plans |
| Content creation | By agreement | By agreement | You manage it | AI content plans, or your own |
| Publishing & scheduling | By agreement | By agreement | You manage it | All plans |
| Weekly optimisation | By agreement | By agreement | You manage it | Growth and above |
Service scope varies. Dathent features depend on the plan; see the current options below.
Create with AI, add a content plan or enable autopilot as your needs grow.
7-day trial on AI plans · card required · cancel anytime.
Post yourself — AI helps.
Your SMM department on autopilot.
More content. More brands.
An agency in one subscription.
Start with manual creation. Add autopilot from Growth, or choose more brands and deeper research as you grow.
Bring your own posts and photos. Keep them on a calendar and track publication results.
No AI writing, AI visuals, brand kit, content plan, market research or autopilot.
No trial. Billing starts when you subscribe.
Choose SchedulerDathent is a social media marketing platform for small businesses. It researches your market, builds a content strategy, creates on-brand posts and publishes them to your connected channels — with you approving each post, or fully on autopilot. AI plans run €19–€249 per month, and the publish-only Scheduler plan is billed per connected social account.
Schedulers wait for you to bring content. Dathent starts earlier: it researches your market, plans your week and generates the posts — then schedules and publishes them. If plain scheduling is all you need, the Scheduler plan does exactly that, billed per connected social account.
No. Onboarding reads your brand from a link or a few questions, and the research, strategy and weekly plan come ready. You can edit anything, but nothing depends on you knowing marketing.
Instagram, Facebook, Threads, LinkedIn, X (Twitter), Telegram and TikTok. You choose which channels each post goes to.
Yes. You can save drafts and review or edit posts before publishing or scheduling. Autopilot is optional on Growth and above and publishes according to your settings.
The 7-day free trial applies to the AI plans and needs a card to start. When it ends, your chosen plan begins — unless you cancel first, which takes a minute in settings. The Scheduler plan has no trial: it's billed per connected social account, from €3.99, as soon as you subscribe.
Yes. You can use your own photos, and upload your own videos on paid plans. Review the post text, then publish or schedule it. Media storage depends on your plan.
Research is region-aware and content can be generated in the language you choose. The site itself ships in 10 languages, including English, Ukrainian, German, Spanish and Polish.
Yes. In ChatGPT, Dathent is an approved app — search for it in the app directory and press Connect. In Claude, add Dathent as a custom connector from Settings → API & Connectors. Your assistant can then read your brand profile and weekly plan, generate draft posts, and check scheduled posts and performance. Combined with other connectors like Notion, it can move content between your tools — for example, save your Dathent content plan into a Notion page.
Yes. Start with a topic, a reference or your own content. Add brand details when you want a more tailored strategy and visuals.
Use a reference to guide a newly generated image, or attach your own photo as the post’s image. You choose the approach and can review the result before publishing.
Your next post starts here
The trial starts with your real strategy — research and a week-one plan for your business, not a demo dataset.
From €19/mo · card required · cancel anytime
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Dathent is a social media marketing platform for small businesses. It researches your market, builds a content strategy, creates on-brand posts and publishes them to your connected channels — with you approving each post, or fully on autopilot. AI plans run €19–€249 per month, and the publish-only Scheduler plan is billed per connected social account.
Yes. You can save drafts and review or edit posts before publishing or scheduling. Autopilot is optional on Growth and above and publishes according to your settings.
The 7-day free trial applies to the AI plans and needs a card to start. When it ends, your chosen plan begins — unless you cancel first, which takes a minute in settings. The Scheduler plan has no trial: it's billed per connected social account, from €3.99, as soon as you subscribe.
Yes. You can use your own photos, and upload your own videos on paid plans. Review the post text, then publish or schedule it. Media storage depends on your plan.
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