Free
€0 / mo
Post your own content. No card needed.
- 1 brand
- 1 connected social account
- 25 own-content publications per month
- No AI generation
Social media marketing without the daily workload
Your social media. Your brand voice. On autopilot.
Keep your business visible, even on busy weeks. Get a content plan and posts in your brand’s voice from your website, ideas or media. Review and schedule yourself, or use autopilot on Growth and above.
That doesn’t look like a website — try yourbusiness.com, or start free without a website.
Start free without a card: 1 brand · 1 connected social account · 25 own-content publications/month · no AI generation. AI plans: 7-day trial · card required · from €19/mo after · cancel anytime
Illustrative business example: Embervale.
Post your own
Use your own photos, videos and text. Schedule to your connected channels.
Generate on-brand
On AI plans: copy and visuals in your colours — posts, carousels, TikTok slides.
Or from your AI assistant
Claude
ChatGPT
Connect Dathent to ChatGPT or Claude and work from the conversation. Setup guide
Connected channels
Instagram
Facebook
Threads
LinkedIn
X
Telegram
TikTok
Start with a post. Grow into a weekly plan.
Your starting point a topic, photo or link
Your choice edit and review
Growth and above optional autopilot
1
Bring a starting point
A topic, your own photo or a reference is enough to begin. Add a website or business details when you want more context. A brand kit is optional.
2
Create a post, or plan ahead
Draft a post right away. Add business context for research, a content strategy and a plan for the week ahead.
3
Publish your way
Edit, publish or schedule the content yourself. On Growth and above, enable autopilot when you want the weekly cycle to run for you.
Dathent is a social media marketing platform for small and medium businesses. It combines market research, content strategy, AI content creation and scheduled publishing in one subscription — from €19 to €249 per month on AI plans, with a 7-day trial that requires a card. Free lets you publish your own content without a card; Scheduler is a separate paid plan without a trial.
One week at Embervale.
An illustrative pizzeria example: see how context becomes research, a plan and content.
Who's actually buying, and where
Real market research for your niche and region — not a template. It decides everything that follows.
Dining out, Naples metro€128M
Your realistic share€1.9M
Sources read25+
Locals 25–45
Food-first tourists
Weekend families
A week that's already decided
Five posts, each with a channel, a time slot and a reason. Move anything, delete anything, add your own.
Tue48-hour dough18:30
ThuMenu, story by story12:00
SatOven cam slides20:00
Your brand, in every post
Create new visuals guided by your references and brand details, or use your own photo and text. Review the content before publishing or scheduling.
“48 hours of slow-fermented dough. 90 seconds in the fire. That's the whole recipe — the rest is Naples.”
Instagram ✓
Facebook ✓
TikTok
Then it just keeps going
On Growth and above the loop runs weekly by itself, and last week's engagement shapes the next plan.
This week's 5 posts are scheduled. Best slots picked per channel.
2 drafts waiting for review. Edit, schedule or skip.
Explore the full workflow
— how it works
Your brand in. A growing audience out.
Watch it run: Dathent learns your brand, studies your market, plans, generates on-brand posts — and keeps them shipping. You do as much or as little as you like.
Have a link? optionalSite or social — we read it and pull everything in.
or
Or just answer a few questionsQuick AI onboarding — no link required.
Embervaleembervale.pizzaunderstood
Logopulled automatically
BusinessWood-fired pizzeria · Naples
Colours
Audiencelocals & food lovers
0+real sources
scanned & citedDownload PDF
scanned & citedDownload PDF
Market
Audience
Competitors
Positioning
Economics
Channels
Content angles
Action plan
Risks
Cited from sources like
Sstatista.com
Mmarketresearch.com
Ffortunebusiness…
1Plan
2Gather
3Analyze
Verify
Built on your market research — then auto-tuned every week from real performance.retunes weekly
Content pillars
Authentic Naples30%
Behind the oven25%
Guest moments25%
Wood-fired craft20%
How it runs
Plan
Publish
Review
Retune
The plan keeps improving itself — no manual upkeep.
Post in any language
Pick once — every channel posts captions & on-image text in it.
InstagramENEnglish
TikTokESEspañol
FacebookDEDeutsch
New post · references
"A guest enjoying our Margherita by the window"
+
On brandlogo, colours & your brand tone
Schedule: smart slot · Sat 11:00
Building next week from your strategy5 / 8
A full week, auto-built from your research & content plan
Queued aheadfrom your plan
Mon09:00best time
Tue18:00best time
Thu12:30
Sat11:00best time
Hands-on
You compose & schedule
TextAI writesI write
ImageAIMy photoNone
WhenNowSchedule
and / or
Full autopilot
It runs for you
Autopilot
Generates, schedules & publishes weekly
Smart slots, the best time per channel
Running — publishing this weekON
Every post is generated from your market research & content plan — on-brand, on-strategy.
Plan next weekSun
Compose visualsMon
Publish & cross-postdaily
Review performanceFri
Tune content planSat
New audience · this week+0
Set it up once. It keeps working — and gets you seen.
Your own content belongs here, too.
Bring the photos and clips you already have — a haircut, a treatment, a finished job. Add text and schedule to supported connected channels. Your own photos and videos work on Free and paid plans; storage depends on your plan.
Whatever you sell, it posts like you.
The research, tone and plan follow your business. These illustrative examples show a few ways to make it your own.
Straight answers, before you sign up.
You stay the expert
Dathent writes the draft in your voice and your colours. You add the thing only you know — the recipe, the case, the price — edit a line, approve. What it takes off your plate is the blank page and the calendar, not your judgement.
What it doesn't do yet
- Reply to your DMs and comments
- Run your paid ad campaigns
- Decide your business or pricing strategy
Your own video: upload and schedule supported clips on Free and paid plans. Generated-video availability is separate.
Social media is one channel of your marketing. Dathent covers that one properly: research, plan, posts, publishing.
Who it fits
Cafés & restaurants
Salons & barbers
Clinics & studios
Shops & e-commerce
Trades & local services
Freelancers & small agencies
Businesses where being seen every week brings enquiries. If you sell six-figure B2B contracts on a nine-month cycle, social is a supporting channel — useful, but it won't be the one that closes the deal.
One workflow, from idea to publishing.
| The job | AgencyScope agreed with you | FreelancerScope agreed with you | YourselfYour time and tools | DathentFree to start · AI plans from €19/mo |
|---|---|---|---|---|
| Market research | By agreement | By agreement | You manage it | Preview or deep research, by plan |
| Content strategy | By agreement | By agreement | You manage it | AI content plans |
| Content creation | By agreement | By agreement | You manage it | AI content plans, or your own |
| Publishing & scheduling | By agreement | By agreement | You manage it | All plans |
| Weekly optimisation | By agreement | By agreement | You manage it | Growth and above |
Service scope varies. Dathent features depend on the plan; see the current options below.
Choose your way to post
Most popular
Start free. Four AI plans built to grow with you.
Publish your own content for free, then create with AI, add a content plan or enable autopilot as your needs grow.
Free needs no card. AI plans: 7-day trial · card required · cancel anytime.
Starter
€19 / mo
Post yourself — AI helps.
- 1 brand, 3 connected channels
- Unlimited scheduled posts — your own content, anytime
- 75 AI-made posts with visuals every month
- TikTok slides included
- Market research preview
- 2 GB of media storage included
Growth
€49 / mo
Your SMM department on autopilot.
- Autopilot: research → strategy → content → publishing, every week, on its own
- 1 brand, 6 connected channels
- 240 AI posts with visuals + 30 carousels a month
- TikTok slides included
- Smart insights — last week's results shape next week's plan
- 10 GB of media storage included
Pro
€99 / mo
More content. More brands.
- Everything in Growth, across 3 brands / 12 channels
- 500 AI posts + 60 carousels a month
- TikTok slides included
- Deep market research 3× a month
- 50 GB of media storage included
Agency
€249 / mo
An agency in one subscription.
- Run 10 brands like an in-house team — autopilot per brand
- 1200 AI posts + 120 carousels a month, across 30 channels
- TikTok slides included
- Deep research 6× a month, per your whole portfolio
- 200 GB of media storage included
Start with manual creation. Add autopilot from Growth, or choose more brands and deeper research as you grow.
Need more accounts or posts?
Scheduler
Bring your own posts and photos. Keep them on a calendar and track publication results.
- Your own posts & photos
- Scheduler + calendar
- Publication analytics
No AI writing, AI visuals, brand kit, content plan, market research or autopilot.
€3.99
per connected social account / month
No trial. Billing starts when you subscribe.
Choose SchedulerWhat is Dathent?
Dathent is a social media marketing platform for small businesses. It researches your market, builds a content strategy, creates on-brand posts and publishes them to your connected channels — with you approving each post, or fully on autopilot. AI plans run €19–€249 per month, the publish-only Scheduler plan is billed per connected social account, and you can start on Free without a card.
How is it different from a scheduling tool like Buffer or Later?
Schedulers wait for you to bring content. Dathent starts earlier: it researches your market, plans your week and generates the posts — then schedules and publishes them. If plain scheduling is all you need, start on Free (1 social account, 25 publications a month) or choose Scheduler, billed per connected social account.
Do I need marketing skills?
No. Onboarding reads your brand from a link or a few questions. On AI plans, the research, strategy and weekly plan come ready. You can edit anything, but nothing depends on you knowing marketing.
Which platforms can it post to?
Instagram, Facebook, Threads, LinkedIn, X (Twitter), Telegram and TikTok. You choose which channels each post goes to.
Can I review posts before they publish?
Yes. You can save drafts and review or edit posts before publishing or scheduling. Autopilot is optional on Growth and above and publishes according to your settings.
Do I need a card to start?
You can start on Free without a card: 1 brand, 1 connected social account and 25 publications of your own content per month, with no AI generation. AI plans from €19/month offer a 7-day trial and require a card. When the trial ends, your chosen AI plan begins unless you cancel first in settings. Scheduler has no trial: billing starts at €3.99 per connected social account per month when you subscribe.
What does Free include, and how does it differ from paid plans?
Free is €0: 1 brand, 1 connected social account and 25 publications of your own content per month, with no AI generation and no card required to start. Scheduler starts at €3.99 per connected social account per month for publishing your own content, with no trial. AI plans start at €19/month and add AI generation, with a 7-day trial that requires a card.
Can I use my own photos and videos?
Yes. Upload your own photos and videos on Free or any paid plan, then review the post text and publish or schedule it. Media storage depends on your plan (200 MB on Free).
Does it work in my language and country?
Research is region-aware and content can be generated in the language you choose. The site itself ships in 10 languages, including English, Ukrainian, German, Spanish and Polish.
Can I use Dathent from Claude or ChatGPT?
Yes. Use ChatGPT for AI content creation, scheduling and results. With Dathent Publishing in Claude, browse saved posts, media and your calendar, save final captions as drafts, and confirm scheduling or publishing. Upload your own photos and videos in Dathent.
Can I start without a brand kit?
Yes. Start with a topic, a reference or your own content. Add brand details when you want a more tailored strategy and visuals.
How do references and my own photos work?
Use a reference to guide a newly generated image, or attach your own photo as the post’s image. You choose the approach and can review the result before publishing.
Your next post starts here
See what Dathent plans for your brand.
Start by publishing your own content for free. Choose an AI plan when you want research, a strategy and a week-one content plan.
Start free without a card: 1 brand · 1 connected social account · 25 own-content publications/month · no AI generation. AI plans from €19/month: 7-day trial · card required · cancel anytime.
Got it — we'll be in touch shortly.
Join our Discord(opens in a new tab)
Please tell us your name.
Please enter a valid email.
Please add a short message.
Failed to send. Try again.
We couldn't confirm delivery. Your message is still here. Try again later or contact us on Discord.
Share ideas, ask questions and help shape Dathent.